Pam Dyer Super Blogger!


Pam Dyer is a social media consultant -- her blog is in the Social Media Blogs to Watch list over there.  She is marketing manager for a company called SolutionsIQ.

Her blog - Pamorama - is great.  Very full.  I have no idea when she sleeps, but she sure can string some thoughts together.  Her blog is pretty timely, but it is also searchable and would be helpful if you have a specific problem or issue you are trying to overcome.  

Pam also shares a lot of Twitter (a typical example). You should follow her:


One odd, but endearing, thing she does is collect infographics about social media and marketing and share them on Pinterest. You know those super long infographics with a little bit of data and a lot of colorful graphics? Some are useful. And she's got 'em.
Take a look:  Pinterest: Social Media and Marketing.

All about the Benjamins



For those of you wanting to move beyond reputation, relationship and response, you'll want to start counting how social media converts to dollars.

This report, by AddShoppers, attempts to put a value (real monetary value) on social media.  Their pool of 10,000 plus merchants reported turning 1.2 billion pageviews into 212 million unique shoppers in 2013.

It's a little confusing and lacks a little context, but this 2013 Social Commerce Breakdown is worth a look to get a sense of which social media platforms may be more valuable in turning relationships made on social media into customers.

2013 Social Commerce Breakdown 

comScore white papers


Just because you don't have enough money to pay for high-priced business consultant, doesn't keep you from seeing some of the best insights of digital and social media advisers out there.

Most companies that are looking for new business have their own blogs to promote their work and share their data.

Here's an example of a report you can download from comScore.

Marketing to Millennials: 5 things every marketer should know

comScore will ask you for details about your business, but don't let that frighten you if you don't have a big research budget.  Talk with them. They may have a price for a small or non-profit company that works for you.

And if not, you can always keep reading their comScore Insights blog for free.


Navigating Facebook brand page waters



NextWeb:   Facebook eases up on brand Page promotions by removing third-party app requirement

Facebook's blog post about this issue: Easier to Administer Promotions on Facebook


Horses Mouth - Keep tabs on this Facebook blog for more information about using brands on the social network. This blog is full of great case studies: Facebook for Business | News


5 Social Media Tools That Can Make You Really Efficient



5 Social Media Tools That Can Make You Really Efficient



Tools.  The right tool for the right job.  This idea works in social media as well as home maintenance.  This blog post caught my eye because the author, Ron Sela, talks about tools I've never heard of.

I don't stand by any of them, but it's worth your while to take a look at these web-based sites designed to manage your social media platforms and make your activities more efficient.

Here's the post.

These are the 5 tools:


  1. Swayy
  2. Roojoom
  3. EverPost 
  4. Commun.it 
  5. Twtrland


Dull brands with nice looking social profiles


People love photos and it's best to optimize your social media platforms with great visuals.  This HubSpot blog post shares what it calls 25 Boring companies with Brilliant social media cover photos.  

 When you're done with that, look around the HubSpot blog.  Hubspot is a marketing software company. They have a lot to say about social media.

Follow them on Twitter: HubSpot.  They share all sorts of goodies there.
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