Asking friends, family and colleagues for help is a great start. But, honestly, if you dig around, there are a lot of people out there talking about best practices and social conventions on social media tools. Don't be afraid to ask.
Here are a few good starting places.
I asked Mark S. Luckie, manager of journalism and news at Twitter, where to send you for basics on his favorite social site. He says the various resources on Support/Twitter are very helpful. I also find the official Twitter Blog interesting.

But sometimes the best way to learn a web tool (and all these social media sites are tools), is to practice, try things out. Figure out what works for you and what doesn't. Maybe you'll pave a new path.