Survey: Content may be King, but sharable is definitely Queen



For the fourth year, TekGroup International has conducted a Social Media News Survey, asking social media users how they discover, share and create news.

The survey was conducted over a 6-week period during June and July 2013.

No surprise, they found that people are consistently finding news, sharing news with friends and colleagues and posting newsworthy content using social media sites.  

Some corporations and organizations are starting to use social media tools as a primary way to share news and leverage engagement opportunities.

TEKGROUP generously offers the results of this survey free and I'm sharing it with you:


If you're interested in more of their surveys and services, check out their site:
TEKGROUP: Market Your Message





The beginner's guide to social media

Our session focused primarily on using social media tools in a work setting, representing your organization, establishing goals and tracking analytics.

For those of you who still have a hunger for some social media basics, Mashable has a great starting point.  Here you go:  

Mashable:  The Beginner's Guide to Social Media 

1. Beginner's guide to Tumblr  - a micro-blogging platform.

2. The Beginner's guide to LinkedIn - an online professional network and a good place to keep track of your resume.

3. The beginner's guide to Reddit -  big message board that has been breaking news lately.

4. The beginner's guide to Facebook - you've got to know what this is...   the world's largest social network.

5. The beginner's guide to Twitter - everything you need to know to get tweeting.


How big, you ask?

We're here today because social media has become sooo big.


Thiiiiiis big.



Way too big to ignore.  

Social Media can help you score in business too

Slideshare.net is a great place to learn all sorts of things.  Slideshare itself is a social media tool - one on which people share presentations, documents, PDFs, videos and webinars.  It's a good place to dig around and find what experts are saying about something you're interested in.

As you can imagine, a lot of people share training about social media.
Slideshare: Social Media slides













What should you say and when should you say it?




That sounds pretty academic for a tool that's pretty much about fun and gossip, right?  Well, take a look.  Strategies for Effective Tweeting. 

The report points out that it's not enough to simply publish content and hope for the best.  
The results of a study into of more than 320 of the world's biggest brands will give you an insight into when to tweet, what to tweet and how often.  




Beyond @ replies and retweets


"A short time ago, a good social media campaign meant letting people know you were on Facebook. Over the past few years, that’s changed dramatically, to the point where social campaigns meet and sometimes even exceed their traditional advertising counterparts in terms of creativity and innovation."...    READ more on Memeburn and check out these incredible examples of social media campaigns. 

 24 absolutely incredible examples of social media marketing.  

Attempting to answer the big questions in life ...





Don't we all wonder this:  When is the best time to post on Facebook or Twitter?

 INFOGRAPHIC and a little explanation from Mashable ...  or

here's the full graphic.


Please include attribution to http://www.fannit.com/ with this graphic.
social media infographic when are the best times to post

Social web: Some tips and resources


Tip of the hat to Tyler Chance for this package of digital tips.

Tyler is a designer who works for Gannett in Louisville, Kentucky, and was a professor at Indiana University Purdue University-Indianapolis where he taught computer methods in journalism.
    • Eye to the future: what’s ahead for individual publishing/branding
      • Newspad : Community blogging/reporting.
      • IFUSSSS (If you see something, share something) : Community video newsgathering platform that acts as a middleman between the users and the broadcast companies. Narrowing down a model that actually PAYS royalties for videos used from the site.
      • Kindle Singles : A platform for people to download single stories. There have been success stories already.
    • A necessary kick in the pants about knowing the pros/cons of each tool (don’t use it just because you can, know WHY you should use it.)
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