Cracking the code of teens online

Where social media has been a formative influence on the lives of many adults, that is not true for many teens.   
Author Dana Boyd, who has just written a book titled "It's Complicated: The Social Lives of Networked Teens," found that children today are reacting online largely to social changes that have taken place offline. They roam online in part because they cannot roam outside anymore. 
Here's an interview with Dana Boyd by Nick Bilton of The New York Times' Bits column after she wrote the book.  And an earlier interview which she was doing her research: Cracking Teenagers' Online Codes

Social Media for Teachers

This presentation was part of a session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012. For more presentations from me on social media, personal and professional branding, organizing the clutter and more, check out my Slideshare page: Slideshare.net/RobinJPhillips

Talk to the Hand: Or catching the attention of young TV viewers


The growth of online video and digital tools together means that news organizations and advertisers have a lot of video competition for the attention of today's millennials.

From Adweek:

Videology Breaks Down How Millennials Consume TV