Inc., Forbes and Entrepreneur: Turn to business magazines for social media tips



Entrepreneur, Inc. and Forbes are all pretty good resources for timely columns about social media and business strategies.

Entrepreneur, mixes tips with business stories about social media companies.

Forbes uses freelancers, often business owners or managers, two write about current issues. Here's a good recent piece:  Do you need a social media manager?  6 questions to ask yourself.

And Inc. pulls them all together on this page:
Social Media:  These social media tips guarantee a profitable boost to the bottom line. 



Social Media Examiner: Another great resource


Debra Eckerling, an editor at Social Media Examiner, has lots of great posts about social media strategy, ROI, aligning your social goals with your business goals.

How to Measure Social Media ROI tackles why your should measure your social media ROI and how to get started.  

And here are a whole lot more:  Debra Eckerling archives.



Professional is often personal

In addition to social media strategies, I often teach about personal branding.

Personal branding is an important thing for people to think about no matter what industry they are in. How we present ourselves online can be key to how we are perceived both personally and professionally.

Networking is no longer something we do at a meet-and-greet on Thursday nights. Online tools enable us to network constantly.. for better or worse.

If you think you aren't branding yourself, you're fooling yourself. So you might as well take the wheel and drive, do it deliberately.

A lot of the concepts and ideas that make sense for personal branding also make sense for the social media strategy of a business or organization. I put these slides together for a talk in Nashville in September 2014.

 

Social, sales, marketing: What's the difference?


Customer Experience Trends 2013

This scorecard includes key takeaways from the 2013 Convergys research into customer experience trends.  Bottom line: Customers want things easy and their loyalty is very slippery.

There's a strong message at the bottom. If you're not on mobile, what are you waiting for?




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