For those of you wanting to move beyond reputation, relationship and response, you'll want to start counting how social media converts to dollars.
This report, by AddShoppers, attempts to put a value (real monetary value) on social media. Their pool of 10,000 plus merchants reported turning 1.2 billion pageviews into 212 million unique shoppers in 2013.
It's a little confusing and lacks a little context, but this 2013 Social Commerce Breakdown is worth a look to get a sense of which social media platforms may be more valuable in turning relationships made on social media into customers.
2013 Social Commerce Breakdown
