In addition to social media strategies, I often teach about personal branding.Personal branding is an important thing for people to think about no matter what industry they are in. How we present ourselves online can be key to how we are perceived both personally and professionally.
Networking is no longer something we do at a meet-and-greet on Thursday nights. Online tools enable us to network constantly.. for better or worse.
If you think you aren't branding yourself, you're fooling yourself. So you might as well take the wheel and drive, do it deliberately.
A lot of the concepts and ideas that make sense for personal branding also make sense for the social media strategy of a business or organization. I put these slides together for a talk in Nashville in September 2014.
